November 2019

PESTANINHA REBRAND

 

CLIENT

PESTANA HOTEL GROUP

ABOUT THE PROJECT

Redesign of Pestaninha, the blue tiger, which is the mascot of the Kids Club (Pestana’s brand for kids). The character was outdated and there was no connection with the brand. I changed that and created a pattern with the "P" Pestana to give the idea of the stripes of a tiger.

TYPE OF WORK
Ilustration

TIME SPENT ON PROJECT
2 months

TOOLS & SOFTWARE
Illustrator, Photoshop